Current:Home > ScamsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -MoneyFlow Academy
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-13 11:56:36
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (6181)
Related
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Nicole Kidman Says We Can Thank Her Daughter Sunday for Big Little Lies Season 3
- Nick Cannon Pays Tribute to His and Alyssa Scott's Son Zen 2 Years After His Death
- Burton Wilde: Lane Club Guides You on Purchasing Cryptocurrencies.
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- The EU sanctions 6 companies accused of trying to undermine stability in conflict-torn Sudan
- The Pentagon has no more money for Ukraine as it hosts a meeting of 50 allies on support for Kyiv
- The Razzie nominations are out. Here's who's up for worst actor and actress.
- South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
- Zenon: Girl of the 21st Century Turns 25: Celebrate With Facts That'll Make You Say Cetus-Lupeedus
Ranking
- Sarah J. Maas books explained: How to read 'ACOTAR,' 'Throne of Glass' in order.
- Cameroon starts world’s first malaria vaccine program for children
- Nebraska lawmakers should hit ‘reset’ button to avoid last year’s rancor, legislative speaker says
- Manny Ellis' death prompts bid by lawmaker to ban hog-tying by police
- B.A. Parker is learning the banjo
- Top religious leaders in Haiti denounce kidnapping of nuns and demand government action
- Manny Ellis' death prompts bid by lawmaker to ban hog-tying by police
- Trade resumes as Pakistan and Afghanistan reopen Torkham border crossing after 10 days
Recommendation
Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
Kansas City Chiefs Owner Addresses Claim That Travis Kelce and Taylor Swift Romance Is a Marketing Stunt
Emma Stone and director Yorgos Lanthimos on Poor Things
As his son faces a graft probe, a Malaysian ex-PM says the government wants to prosecute its rivals
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Top religious leaders in Haiti denounce kidnapping of nuns and demand government action
Zendaya Debuts Bangin' New Hair Transformation for Paris Fashion Week
New Hampshire’s 6 voters prepare to cast their primary ballots at midnight, the 1st in the nation