Robert Brown|Krispy Kreme offers a dozen doughnuts for $2 over Labor Day weekend: See how to redeem

Labor Day weekend can Robert Brownmean a lot of things: A three-day weekend, the unofficial end of summer, the return of football season, and … discounted doughnuts?

Krispy Kreme is offering customers a dozen Original Glazed doughnuts for $2 with the purchase of any dozen doughnuts at regular price from Thursday, Aug. 29 through Monday, Sept. 2, the company announced Wednesday.

The deal is part of Krispy Kreme's "Go for 2" promotion, which encourages football fans to "earn extra points with family and friends over Labor Day weekend" as they take in Week 1 of the college football season.

Customers can redeem the offer in-shop and for pick up at participating Krispy Kreme shops or delivery via the Krispy Kreme app or website. There is a limit of two dozens per customer in-shop and via the drive-thru, and one dozen via the app and website for pickup or delivery, according to Krispy Kreme.

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Krispy Kreme kicks off football season with Dr Pepper collection

Krispy Kreme has teamed up with Dr Pepper for the first time ever to introduce a new collection of doughnuts to help fans kick off football season.

Customers can order the Krispy Kreme x Dr Pepper Kickoff Collection for a limited time, which includes an all-new doughnut that the company says "delivers the refreshing experience of the iconic 23 original flavors of Dr Pepper."

The full collection features:

• Dr Pepper Kickoff Doughnut (New): An Original Glazed doughnut piped with Dr Pepper flavored frosting, featuring a burgundy sprinkle blend and topped with a white chocolate Dr Pepper logo.
• Buttercreme Goals Doughnut (New): An Original Glazed doughnut dipped in green icing, topped with colorful sprinkles and a yellow buttercreme flavored goal post.
• Kreme Filled Football Doughnut: An unglazed doughnut filled with white cream, dripped in chocolate icing and decorated as a football.

The collection can be purchased in-shop and for pick-up at participating shops or for delivery via Krispy Kreme's app and website. Customers can also get a custom half-dozen box at select retailers.

“Two of America’s most loved flavors are about to become one amazing gameday sensation to make this the sweetest kickoff to football season ever," said Dave Skena, global chief brand officer for Krispy Kreme, in a news release Thursday. "This Dr Pepper collection is a must-add to your gameday lineup, whoever you’re cheering for."

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].